HKA is delighted to announce that Ross Priday, Technical Director, has been appointed as an Aviation Ambassador by the UK Department for Transport, as announced today by the Rt Hon Keir Mather MP. This prestigious two-year tenure forms part of the government’s Generation Aviation programme, which aims to futureproof the aviation workforce by inspiring the next generation of talent and building a skilled, diverse pipeline for the sector.

From ground handling and airfield safety to commercial flying, customer service, and aviation law, the Aviation Ambassador programme raises awareness of the breadth of career paths available to suit every skill set and every passion. 

“I’m genuinely thrilled to take on this role and recognise there are big shoes to fill! I look forward to getting started and doing my part to support the next generation of aviation professionals. Aviation has given me an incredible career, and I look forward to working with fellow ambassadors helping others discover the opportunities and pathways available in this dynamic sector.”

Ross Priday, Technical Director, HKA

The Aviation Ambassadors Group comprises ten volunteer industry leaders who act as role models, championing the sector and raising awareness of the wide range of career opportunities available. Through targeted outreach, social media engagement, and other bespoke initiatives, the Ambassadors work to raise awareness of the diverse career opportunities across aviation, with a focus on encouraging future pathways for underrepresented groups, to ensure aviation is an opportunity for all.

“Ross’s appointment reflects his outstanding expertise and unwavering commitment to aviation. His leadership and dedication to mentoring make him an exceptional role model for future talent. We’re proud to see him take on this influential role and know he will make a significant impact on the sector.”

Gerry Brannigan, Partner and Forensic Technical Services Growth Development Lead, HKA

A Chartered Engineer and Fellow of the Royal Aeronautical Society, Ross served in the Royal Air Force for 26 years, including as Chief Engineer for the RAF Aerobatic Team (The Red Arrows). His experience spans strategic safety leadership, complex programme delivery, and aviation systems management. Ross is also a published author on just culture, compliance management, and human factors, and regularly speaks at global aviation safety conferences.

“We are delighted to see Ross recognised by the UK Department for Transport for his contribution to aviation. His appointment as an Aviation Ambassador aligns perfectly with HKA’s values of leadership, diversity, and sustainability. Ross’s passion for developing future talent and sharing his expertise will help shape a stronger, more inclusive aviation industry.”

Amanda Clack, Partner, Regional CEO International, HKA

The new ambassadors will start their roles on 28 January 2026. 

For more information about the Aviation Ambassadors Group and the Generation Aviation programme, visit: https://www.gov.uk/government/groups/aviation-ambassadors-group.

Media contact

Name	Jill Dawson
Title	Senior Marketing and Communications Manager
Number	+44 20 7618 1200
Email	jilldawson@hka.com